CASE / 002 — Brand & cultural experiences
Fei Tswei Chronicle: Echoes of Helan
Step into a story. Discover a world of wine.
- Focus
- Brand & cultural experiences
- Format
- Interactive narrative & digital game
- Role
- Original story, game design, creative direction & project oversight
CASE / 002Original story · Interactive experienceThe question
How can a winery’s world become something people discover for themselves?
Our approach
We connect wine, place and human stories through an original narrative. Game mechanics give people an active role in discovering that world.
The experience
The project combines a central interactive story with small games, bringing wine-related ideas into moments of exploration and decision-making. Chinese and English content form part of the experience design.
What it shows
We led the original story, game design, creative direction and overall delivery, guiding the project from brand insight to a cohesive, playable experience.
Next project
Wine business simulation
04 / Start a conversation
What could we
create together?
Based in Shanghai · UTC+8
Conversations in English & Chinese
A learning challenge, a brand story, or an idea that needs a new form. We would love to hear what you have in mind.